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What is my why?

Very few people know WHY they want to post on Instagram. And why is not about getting followers or brand deals, that's a result. Your why is your purpose, the very reason you exist. and the moment you find that why, showing up becomes easier.

• What change do I want to create in people's lives?
• What do I believe that drives everything I create?
• What topics could I talk about for hours without getting bored?

For example, I believe creators like me can build sustainable businesses to fund their dream lives

Your turn...

"I believe..."

How do I do things differently?

Some creators know HOW they do it differently. Your editing style, your storytelling approach, your unique format. These are the things that set you apart.

• What unique skills or experiences do I bring?
• How do I do things differently than others in my space?
• What's my style or method that people recognize?

For example, I do this by sharing real-life bts of my work as a creator, business owner, mom to 2 toddler girls.

Your turn...

I do this by...

In what ways do I share this why with the world?

Every creator knows WHAT they do. That's the easy part.

• Who exactly am I helping?
• What specific outcome do I want for them?
• What do I actually create day-to-day?