Understanding our target audience will help us craft content that attracts followers and create offers that convert to sales.

These are our ideal followers. We should think about who they are, what they want, and what challenges they face.

⁠Demography

• Location:
• Ages:
• Sex:
• Where are they online:

Example:

Psychographics

• Goals and aspirations
  • they want to make consistent income off socials
• Pain points and frustrations:
  • Creators who have good reach/engagement but are hardly making money from social
• Struggles
  • ⁠they don't have systems, they post based off vibes.

Example:

• Young professionals looking to convert their expertise into profitable personal brands. Make money from courses, community, speaking engagements, brand deals, better jobs.