<aside> Hello Go-Getters!
July was an amazing month, we learned how to tell good stories and how to sell digital products using storytelling.
In August, we will spend half of this month applying all we’ve learned and making some money while at it.
Please read this document to the very end there’s a special announcement at the end.
Let’s begin!
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Based on the resources above, what’s your core story
Hi I'm ___________ and I help ________ achieve _________, ____________ and __________.
I share how I'm able to do this while being ________, _______ and __________.
◦I struggled with _________, I did ___________ and I was able to achieve ____________
◦I helped _____________ to _____________ using ___________ product/strategy.
◦I have __________ followers on ___________ and ___________ views.
Posting will happen from Monday - Friday. Weekends are for review and content creation. Challenge runs Aug. 4th - 22nd.
Don’t forget to tag and collaborate with us @go.beyond.borders we will be accepting our favourite enteries as collaborators.
| Day | Content Type | Format | Reference | Tips |
|---|---|---|---|---|
| 1- | ||||
| Aug. 4th | Share your origin story. | |||
| Video | https://www.instagram.com/reel/DHWdwVaSjiZ/?igsh=MXFpNTN5MzdqbHN4ZA== | Introduce yourself, your experiences and some things you will be sharing over the next few days. | ||
| 2- | ||||
| Aug. 5th | Share something you’ve struggled with and how you overcame it. | |||
| Video | https://www.instagram.com/reel/DHY94BQutR8/?igsh=bmRzM29lcGtjMXk2 | Ensure the challenge ties back to your core story and include a lesson that empowers your audience. | ||
| 3- | ||||
| Aug. 6th | Share 3 reasons why you love a tools/hack you use. | Carousel | https://www.instagram.com/p/DGOkrXgyCMm/?igsh=MXYzNnRkemg4c3lpcw== |
| Let the tools tie back to your core story; so tools you use at work, mummying hacks, you name it - as long as it’s tied back to your core story.
(if its a tool, remember to tag the brand and pitch to them in the DMs) | | 4- Aug. 7th | Advice your younger self (put a specific age). | Video | https://www.instagram.com/reel/C4xIgwfAsQV/?igsh=eDlxc3djODA4YzBs | In the caption and reel cover, let the cover have the advice itself and not “Advice to my younger self.” Let the advise be real and relatable for others and share in the second person (like you are speaking to just one person) | | 5- Aug. 8th | Share highlights of a day in your life. | Video or Carousel | Video: https://www.instagram.com/reel/DJ6k-svu2E6/?igsh=ZXpncnB3aGczamh1
Carousel:https://www.instagram.com/p/DAwGw9DIwiE/?img_index=1&igsh=eW5xcTFqNmFzMTZo | Extra Note: If you choose to do the carousel, it’s not compulsory to collaborate with other creators but it will be a nice touch. | | 6- Aug. 11th | Introduce a Digital Product that solves the problem you shared in day 2. | Video | | Start with the problem your product solves for your target audience, then introduce the product, who it’s for and how they will benefit from it. | | 7- Aug. 12th | Waiting for your people to find you | Video | https://www.instagram.com/reel/DG1EYoduNga/?igsh=Ymk3bjU2N2Rua3Vj | Making a subtle public service announcement to your target audience and how they benefit from following you. | | 8 - Aug. 13th | Share social proof (Yourself) | Video | https://www.instagram.com/reel/DK9jegfOuzk/?igsh=M2owaWoxbGlmOHU= | Using storytelling share the problem you had, how you were able to get your results and how your digital product will help them achieve that. | | 9- Aug. 14th | Sell the transformation people will get when they use your digital product. | Carousel | https://www.instagram.com/p/DKufEDnuOZu/?igsh=MTBhZ3FoOW4yaHQ5bg== | Start your story with the results of using your product eg “this is how to help your child eat better” include 1 - 4 tips then last tip should be your digital product that has all the answers and more. | | 10- Aug. 15th | Spotlight your support system | Video | https://www.instagram.com/reel/DE-B0oYOS3b/?igsh=bnJ6dXF1cTJuZDdp | It takes a village to do all you do, it’s time you spotlight them and give them their flowers. | | 11- Aug. 18th | Advice you are so glad you ignored. | Carousel | https://www.instagram.com/p/DMp1osGM9Sf/?igsh=MTY2YjdudTNoOTR4ZQ== | Share popular advice tied back your core story that you’ve been able to debunk and your experiences. | | 12 - Aug. 19th | Share Social Proof (Someone you’ve helped) | | https://www.instagram.com/reel/DLFRPq9OYB-/?igsh=MW1yd2RuNTQzYXhsYQ== | Start with showing results of people you’ve helped, share how you’ve helped them, then share how your product can help them. | | 13- Aug. 20th | “You’ve been X for a few months” trend | Carousel | https://www.instagram.com/p/DMNRuKrs_6-/?igsh=Nm1pOTBudW40emI0 | This is an opportunity to show that you have experience in regards to your core story. | | 14- Aug. 21st | How to solve a specific problem that your product solves. | Video | https://www.instagram.com/reel/DFId_ZsuX2D/?igsh=MW91cHRpN2o2cXdmdA== | Here, you’ll speak to one particular problem that your product solves that your target audience will find valuable. After sharing, you tell them they can get all that and more with your product | | 15- Aug. 22nd | Progress report
| Carousel | https://www.instagram.com/p/DJB-e3xugrc/?img_index=3&igsh=MTV6ZjRlY2N3bDNudg== | Share updates around your life and other wins from the last 15 days of content creation. |
<aside> Document your wins: This can be increased views,number of sales, revenue etc.
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<aside> Pro Tips:
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